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February Brewery Book Club (non-fiction)

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Our non-fiction pick for February is Shoe Dog by Nike creator Phil Knight. In this instant and tenacious bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. This special meeting of book club will have local Nike shoe collector as a special guest! Boasting a five-star rating on Amazon and 4.5-star rating on Goodreads, this book is a fascinating read even if you’re not interested in footwear: building a global empire is messy, scary, sometimes fun — and Phil writes about all of it.

FHB Book Club meets at 5:45 PM (non-fiction) and 7 PM (fiction) each 3rd Wednesday of the month. Anyone is welcome to come or not come based on their interest in that month's books. No commitment, no stress...just a chance to learn something new, share your opinions, and meet fellow supernerds. The book discussion is lead by our resident bookworm and brewery co-owner, Molly.

About the Book:

Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.

The book is available in all print and digital formats as well as audio.